More a photo feature than an ad, this 2 page plug for Jack Benny's ARTISTS AND MODELS may have seemed like a good idea to someone at the time but it's a little too busy and a little too inconsequential to make a difference. Outside of some generic proclamations about how gay and gag-filled the picture is, I couldn't tell you what this movie was about.
Nice pic of Jack, though. Contrary to popular belief--spurred on by Jack himself--Benny's movies were often quite entertaining. This one offers Judy Canova, Martha Raye and Ben Blue--known laugh-getters all, along with the now forgotten but hilarious Yacht Club Boys.
And those artists, including Rube Goldberg, Peter Arno and Russell Patterson...What do they have to do with the plot? Who knows? The very title implies sex. After all, artists DRAW models and sometimes those models wear little or nothing when they're being drawn.
Bottom line, here, though, is Jack Benny. 1937 was a year when Jack's weekly radio show was building to its early peak and he was arguably one of the most famous men in the country. They could have left out everything but the image of Jack in this overdesigned ad and I'd still have to say, yes, I'd see it in a heartbeat.
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